As a former college coach and recruiter, I've been approached by many parents to help them navigate the women's college soccer recruitment process. It seems that more and more parents and kids are overwhelmed and stressed by the possibility that they won't get recruited or receive a scholarship. My advice to parents and players is to focus on the things that are within your control. Focus on making sure coaches understand your genuine interest in their program by being proactive in the process and train to be the best player you can possibly be. Simply put, coaches want players that want to be at their university, will be a joy to coach and will make an impact on the field.
As a player, I remember when I was being recruited (albeit a long time ago), I always stepped onto the field wanting to be the best player I could be. I trained hours and hours on my own and in camps all summer long in order to achieve this goal. Ultimately this was what opened so many doors for me in the college process as well as post-collegiately. I was never fixated on being recruited, but rather focused on and enjoyed the process of working to be the best player I could be!
My advice to parents and players....Yes there are certainly many things that can be done to put yourself in the best position possible to be evaluated by coaches, but putting in the time training is probably the most important.